About Me
The potential of intelligent, connected devices is only just beginning to reshape industries and improve lives. As a marketing and communications professional specialising in B2B IoT technologies, I am passionate about bridging the gap between groundbreaking solutions and the businesses that can benefit from them most.
With a proven track record of crafting data-driven strategies, I combine a product-led growth approach with close collaboration across sales, developer relations, and product teams to deliver measurable outcomes. From building compelling narratives to driving pipeline growth, I excel at aligning technology innovations with customer needs.
The IoT revolution is transforming how businesses operate and innovate—whether it's optimizing processes, enhancing user experiences, or enabling new revenue streams. I thrive on the challenge of translating complex technologies into accessible, impactful solutions that drive adoption and success.
If you're looking to connect, collaborate, or discuss how IoT can shape a smarter, more connected future, I’d love to chat!
Recent Experience
2024 - Current
Blues solves the challenge of device connectivity. Together the Notecard and Notehub provide a robust solution for secure, reliable, and energy-efficient communication between device and cloud. My role is to lead and deliver our inbound content marketing strategy.
2023-2024
At Canonical I led the global marketing strategy and demand generation for the IoT portfolio which included Ubuntu Core (the Ubuntu flavour designed for IoT devices), Ubuntu Pro for Devices, Snapstore, as well as key verticals.​
2021-2023
BalenaCloud is a comprehensive IoT device management platform to enable manufacturers to develop, deploy, manage and scale their fleets. My role at balena covered product, content and community marketing.
Expertise
Product Marketing
Technical product marketing requires balancing two key audiences: developers seeking hands-on evaluation and decision-makers needing clear business value. Success comes from serving both with the right marketing mix.
Content Strategy
Well-crafted content educates prospects while building brand credibility. By simplifying complex concepts, great content attracts qualified leads and guides them naturally toward informed purchase decisions.
Customer Lifecycle
Data-driven insights guide your product marketing at every stage of the customer journey. By understanding behavior patterns, you can deliver the right content at the right time, ensuring each interaction drives engagement and moves customers forward.